Nurturing Sustainable MICE Hub of ASEAN
With a mission to drive Thailand’s MICE industry forward sustainably with up-to-date knowledge, global standards, and proficient human resource, MICE Capabilities Department has set a goal to propel the country to the status of the MICE leading hub of ASEAN within 2020 through six pillars and four key objectives that inspire and drive activities of the department.
Knowledge to new generations who can be future leaders.
Support for domestic and international trade alliances.
Capabilities through knowledge, content sharing, networking, promotion and marketing activities.
Service and operational quality to international standards.
MICE Capability Department is committed to strengthening Thailand’s MICE industry through its three strategic areas: People & Business Development and Certification; Standards for MICE Standardization; and MICE Sustainability.
The mission is to develop the MICE industry with standard knowledge, including personnel development and entrepreneurship in a sustainable way, so as for Thailand to become the preferred MICE destination within Southeast Asia.
CEM, CIS, EMD, SEP
Director of MICE Capability Department
Thailand Convention & Exhibition Bureau (Public Organization)
Attract students to a career in the industry.
Peripheral service providers and newcomers to the industry
Professionals already involved in the meetings and events industry and related government agencies:
MICE Capability Department aims to generate skilled MICE professionals who are certified on a global level and MICE businesses, venue owners, hospitality, or event organizers, who are ready to capitalize on international opportunities in an environment complete with infrastructure and sustainable management.