7 MICE Themes

Thailand 7 MICE Magnificent Themes is the third phase of the project in which Thailand Convention and Exhibition Bureau (Public Organization) or TCEB has realized that there is a demand for new MICE products among business operators and MICE travellers whose behaviors have shifted. Thus, TCEB has continued this project to seek and develop new MICE products in 7 categories with the highest demands to cater to the MICE market in Thailand and abroad.

Itinerary

  • 01
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    Fascinating History and Culture

    Fascinating History and Culture

    Means historic, cultural, and social value site visit including places of mental affnity for later generations.

  • 02
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    Exhilarating Adventures

    Exhilarating Adventures

    Refer to travelling to places where the environment is different from normal environment, consisting of physical activity, natural environment, and immersion into culture.

  • 03
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    Treasured Team Building

    Treasured Team Building

    Illustrates harmony creation among members of a group through various activities which may be a brainstorming activity or joining activity bases so that groups can share ideas and exchangeknowledge.

  • 04
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    CSR and Green Meetings

    CSR and Green Meetings

    Corporate Social Responsibility which is a commitment to the stakeholders in order to operate the business in a transparent and ethically sustainable manner, either in economic, society and environment.

  • 05
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    Beach Bliss

    Beach Bliss

    Represents activities to experience beachfront atmosphere or activities set up on the beach so that to feel differently from the ordinary activities.

  • 06
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    Lavish Luxury

    Lavish Luxury

    Brings luxury trip which gained more popularity recently to provide a great experience for MICE enthusiasts.

  • 07
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    Culinary Journeys

    Culinary Journeys

    Depicts travel that is motivated by going to a place where unique food is presented or may refer to production of food, food festival, restaurant, and food-specifc location

The seven themes are illustrated in a TCEB guidebook of creative ideas for MICE destinations and have been identified as having the greatest interest for international and domestic MICE travelers. The purpose is to develop venues for MICE activities or new MICE destination for entrepreneurs and MICE industry that can be practically used. This guidebook of creative idea for MICE destinations will mainly MICE Cities and Potential Cities, which will be presented through seven perspectives, namely Fascinating History and Culture, Exhilarating Adventures, Treasured Team Building, CSR and Green Meetings, Beach Bliss, Lavish Luxury, Culinary Journeys. TCEB truly hopes that this guidebook “Creative ideas for MICE destinations” will provide alternative, explore new perspectives in creating.