The magic that will attract foreign MICE travellers to choose Thailand as a destination for MICE events such meetings, incentives, conventions, exhibitions, mega events, and world festivals in 10 MICE cities of Thailand, along with 7 ideals for Creative MICE Activities. To reaffirm the image of Thailand as a world-class MICE destination and to boost the country’s economy,

“Thailand MICE to Meet You Year 2023” has been announced as a campaign to distribute income, create regional-level jobs, and inspire and motivate MICE travellers from both Thailand and abroad to join events and MICE activities in Thailand throughout the year 2023. The campaign includes Magic Days that create special experiences for MICE travellers, Magic Deals that offer great value from joining in MICE activities in Thailand, and Magic Destinations that promote Thailand as Asia's leading MICE Destination, we aim to inspire and motivate international MICE travellers to choose Thailand as the destination for organising MICE events.