Northeastern Thailand has unique arts and cultures, such as silk weaving, traditional fabric, traditional music and the well-known Isan cuisine and food culture. ISAN MICE has a well delivery for the meeting and incentives, conventions, exhibitions and special events. The operation is executed under the economic-driven strategy with the four target groups. First, Nice Products Developing Cluster in upper northeastern Thailand, which highlights the development of the center of fashionable silk, hand-woven cotton, indigo-dyed fabric, and high-quality beef cattle raising in Udon Thani, Khon Kaen, and Sakon Nakhon. Second, Premium Agro-Industry & Bio-Economy Cluster in the central and lower northeastern Thailand, which highlights the development of the Thai Jasmine Rice from Thung Kula Ronghai and Thung Samrit to meet the organic standard, and the development of high-quality meat processing and manufacturing industry in Khon Kaen, Mahasarakham, Roi Et, Yasothorn, and Amnad Charoen. Third, New Tourism Attractions Cluster, which highlights the promotion of seven areas along the Mae Khong River in lower Isan cultural tourism, the development of Korat Geopark to the World Geopark, Surin Elephants Village tourism, and Buriram as the sport tourism hub. Fourth, New Industry Node, which highlights the development of the areas with the location advantages, such as aviation (Nakhon Phanom-Roi Et), high-speed train (Nakhon Ratchasima-Nong Khai), double-railed train (Khon Kaen-Nong Khai), and motorway between the cities and EWEC.