China, Beijing and Shanghai – Thailand Convention & Exhibition Bureau (TCEB), the government agency tasked with promoting and developing Thailand’s MICE industry, recently organized TCEB Exhibitions Business Forum in Beijing and Shanghai to provide an update on the status of Thailand exhibition industry and introduce Chinese stakeholders to TCEB’s new marketing campaign.

Following the MOU among TCEB, Exhibition Department of CCPIT, and CCPIT Yunnan signed earlier this year, Thailand and China continue to strengthen its regional collaboration with corporate marketing campaign and government support policy celebrating their golden year of 40th anniversary of Thailand-China relationship. Chinese market has been Thailand’s top priority for the past decade with exhibitors and visitors ranked among the top 3 for exhibitions supported by TCEB in 2014.The roadshow to Beijing and Shanghai will open more doors for business opportunities with the official launch of Connect Businesses campaign designed specifically to tap on Chinese trade promoter such as associations/federations and MICE outbound travel agents to have a chance for matchmaking opportunities and network expansion among key stakeholders at exhibitions in Thailand.

With full implementation of AEC in the year 2015 and China’s “One Belt and One Road” initiative that aims to connect Europe, Middle East, and Asia for strategic growth and common prosperity, Thailand plays a significant role as the gateway to ASEAN and Greater Mekong Sub-region with national highlight industries including Food and Agriculture, Automotive, Energy, Infrastructure, and Health and Wellness making it an attractive market for Chinese stakeholders to participate in international trade shows and establish long-term business growth from Thailand exhibition platform. As Thailand’s political situation is reconciling, a general election under a democratic system is underway ensuring a smooth transition to AEC and future economic expansion. TCEB is the spearhead to develop the positioning of Thailand’s exhibition as the gateway for business opportunity in ASEAN and is recognized as a strategic business partner who has formed numerous collaborations and networks to open up grand new chapters of business opportunities and to enhance every business success that will spur lasting advancement and achievement.

Mrs. Jaruwan Suwannasat, Exhibitions and Events Director of TCEB said, “Chinese market is a top priority for TCEB and the government. TCEB strives to create long-term competitiveness and sustainability for our service sectors which will yield profound results in both countries, as well as the region and drive connections that will help Thailand reaches its ultimate goal of welcoming 1,036,300 MICE travellers in 2015, generating income of approximately 106.780 billion baht.”

Thailand Connect the World campaign builds on the strong legacy of the three fundamental pillars of Thailand’s business event industry which are Destinations, Businesses, and People by showcasing the best of all three elements. Thailand never fails as the most sought out destination for visitors with a brilliant blend of local activities enabling Thailand to play host to any business event in any season creating a unique experience inspired by nature. Expansion of airports and railroads including GMS Economics Corridors will see the country emerge rapidly as an ideal destination for global business events. Thailand creates borderless business potential through stable and sustainable business event industry growth in the biggest marketplace with a regional population around 3,358 million. It is an international commercial hub and leading producer of global industries endorsed by strong market recognition and robust government collaboration and support in free trade area. Thailand’s skilled business events workforce not only boasts world-leading expertise, but ‘globalized’ service with local flexibility which will help ensure business events success. TCEB services and supports include business matching platform facilitation, government and private sectors connection, exhibition consultancy, site inspection package, promotion package support, Fast Track for Event Delegates at Suvarnabhumi Airport, and business event intelligence and researches are comprehensive support to ensure international business success.

TCEB offers that are designed specifically for China market includes VIP MICE Lane for exclusive arrival, Welcome Package: Your Seamless Connectivity in Bangkok, and Connect Businesses Campaign which is a group visitor campaign that aims to incentivize business-oriented leads to attend and do the business matching at international trade shows in Thailand. Each of trade visitors could earn USD100 achieving 3 business matching meeting. The eligible bodies that may apply for this program include trade promoters, chamber of commerce, business trade associations, oversea industrial publications, oversea non-profit organizations, and MICE travel agents. Chinese partners can find exhibition information and data through TCEB’s communication channels including, free subscription of Exhibition Now e-newsletter, and Business Events Thailand Facebook page.

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For more information, please contact:

Mr. Evan Li & Ms. Candy Zhang

TCEB Representative in China


Phone : +852 2525 6103

Fax : +852 2525 6171

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