Bangkok – 14 March 2013: Thailand Convention and Exhibition Bureau (Public Organization) (TCEB) has collaborated with the Thailand Greenhouse Gas Management Organization (TGO) to sign a Memorandum of Understanding to develop a stringent guideline on carbon footprint assessment for the exhibition industry, principally gunning for Thai MICE operators to be part of the effort in reducing global warming and getting them ready to enter the low-carbon society that will help strengthen the competitiveness of Thai exhibition industry as a whole.
It is widely known that “global warming” or “climate change” impacts the life of people around the whole world, stimulating all countries across all continents to pay closer attention to the environment. Industries or large businesses that have used a great volume of energy have been blamed as the perpetuators of greenhouse gas, believed to be the root of global warming. Though communities around the world have realized the meaning of global warming, there is no successful remedy to the problem because all countries are bound to their own individual trades, thus the “low-carbon society”, which was initiated as a way to solve global warming in a sustainable manner. This entails the manufacturing side and the consumers to work together using a marketing system that will lead to the reduction of greenhouse gas.
Carbon footprint, as we know, is the amount of greenhouse gas emission from daily activities from a product’s life cycle, services, activities or business operation. Carbon footprints are considered as a gauge to reduce the impact of global warming and climate change.
Mr. Thongchai Sridama, Committee, acting on behalf of the President of Thailand Convention and Exhibition Bureau (Public Organization), said, “TCEB, as the government agency that serves as the driving force behind the growth of the MICE industry in our country, through promotion, development and establishment of standards of world-class, integrated practices, is at the forefront of upholding our strengths without compromising the environment.”
For years now, TCEB has established different standards to strengthen the MICE industry. The bureau has helped establish five standards for the MICE industry. The two advanced standards related to this include: the energy management standard ISO 50001, and the sustainable management and administration of event business ISO 20121, both instituted to espouse the vision of caring for the environment.
“The MICE industry, most especially product exhibition, plays a role in supporting the development of all industries in Thailand because exhibitions as a whole are significant marketing tools to market products, innovation and technologies to new customers. However, TCEB is also aware that exhibitions, much like other things, have an impact on the environment. TCEB acknowledges the relevance of these environmental issues, thus establishing the cooperation with the Thailand Greenhouse Gas Management Organization to develop the direction on carbon footprint assessment of exhibition industry. This cooperation will assist operators in the exhibition industry to evaluate the impact of carbon emissions from each exhibition, manage each exhibition in a way that actually reduces the destruction of the environment, which includes saving energy, reduction of raw materials, and proper recycling. This cooperation will help create a clear framework for industries to operate, bearing in mind the importance of the environment as well. Moreover, it will help strengthen the competitiveness of the Thai exhibition industry at the international arena by being more than just a platform for products,” he added.
Mrs. Prasertsuk Chamornmarn, Acting Executive Director of the Thailand Greenhouse Gas Management Organization, said “The main reason that TGO takes this project to heart is that the organization has been contacted by many event organizers about the carbon footprint assessment in their businesses. Currently, official calculation of the carbon footprint has been published in many countries and Thai organization too has already calculated the carbon footprint, however, Thailand still lacks the standards to verify the accuracy of each data. Thus, the cooperation between TCEB and TGO has been initiated to develop the standard on assessment of the MICE industry. The carbon footprint assessment standard in Thailand will be the national standard with reference to others in different countries. It will be used as the direction for the assessment of business events that focus on the environment and matches the international demands.”
So that the event operators can have a calculation guideline, the TGO has allocated a budget for the development of specific conditions for the carbon footprint assessment in event services. By starting with the exhibition industry, which is a MICE hallmark, which generates a reasonable amount of global warming compared to other types of industries such as the convention and other general business conferences, TGO aims to create awareness and public relations of agencies working on carbon footprint to the public that encourages more MICE operators to participate in the project.
Procedures for carbon footprint assessment for exhibition industry are as follows:
1. Visit www.tgo.or.th to download the application form / specific conditions for products / form for preparation of specific conditions of products / examination of documents and presentation to TGO.
2. Hire a consulting firm or assign own consultant within the organization in case the company already has personnel with knowledge to calculate the carbon footprint.
3. Review the calculated data by reviewer of the products’ carbon footprint.
4. Submit the information to apply for the registration with TGO.
5. TGO announces the carbon footprint to the public.
In case that the operators have no experience in carbon footprint assessment and want to find the consulting for the first time, they can look at the roster of consultants at thaicarbonlabel.tgo.or.th. For later calculation, the operators who already have the experience can assess the carbon footprint by themselves.
“If all MICE operators realize the heart of this issue and adopt the carbon footprint assessment as part of their business operation, it will definitely help create business opportunities particularly among customers—may it be from the from European Union, the United States, Japan and other countries that are keen and watchful on the operations related to global warming and climate change. TCEB, as its next step, will expand the direction of carbon footprint assessment to cover other fields of MICE, namely the convention and incentive industries.” Mr Thongchai concluded.
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Last year’s economic crises in Europe and USA had a relatively limited impact on Asia’s MICE industry, which have shown a rapid return to growth; reflecting a new business optimism across the region, the phenomenon has been dubbed "The Asian Era". Thailand’s MICE industry has shared in this broader Asian dynamism, as indicated by the growth in numbers of MICE travellers from Asia to Thailand in 2012. Asia represents 65 percent of all overseas MICE visitors to Thailand and is considered as key to the sector’s future growth. The five top-ranked countries are India, China, Singapore, Japan and Malaysia, respectively With China projected to overtake USA as the world’s largest economy over the next 6 years, the country’s recent strong economic performance is expected to boost numbers of MICE travelers from China to Thailand, based on Thailand’s competitiveness and unique attraction as a destination both for business and leisure. The growth in intra-regional trade expected to result from the formation of the AEC will deliver a further long-term stimulus to the region’s business events industry. Added to this, China’s proximity to Thailand and the close cultural affinities and longstanding trading ties between the two counties, signal a bright future for the events sectors of both countries. China is both Thailand’s largest export market and its second-largest source of imports, with trade volume reaching US$69.7 billion in 2012. In 2012 we welcomed 63,955 Chinese MICE travelers to Thailand- an increase of 31.6% over 2011 figures. This included 16,000 delegates joining the Amway China mega-event, hosted on the exotic island of Phuket. Overall, 2012 was a buoyant year for Thailand’s MICE industry, with 895,224 MICE visitors and 7,382 MICE events, 6.84 percent up from 2011, and exceeding TCEB’s annual target. Last year, the average stay for overseas MICE visitors was 5.5 days, with an average contribution of US $536 per person per day. Thailand’s MICE industry was also responsible for 9.49 percent of all tourism earnings in 2012. Conventions contributed 33 percent, followed by corporate meetings and incentive travel, which contributed 25 and 24 percent respectively. International exhibitions and trade shows accounted for 18 percent of total MICE revenues for 2012. TCEB is confident of continuing growth in 2013, driven by a major rebranding and strategic repositioning of the organization, and continuing strong public and private sector investment in MICE venues and related developments. TCEB forecasts further growth of approximately 10% to an estimated at 70,351 MICE visitors from China during 2013. This includes two major incentive tourism events: Nu Skin in April (Phuket, 4,000 delegates), and Perfect China in June (Pattaya, 6,000 delegates). Commenting on the Chinese MICE market, Ms. Parichat Svetasreni, Marketing Communications Director of TCEB, disclosed. “In 2012, China was Thailand’s second largest MICE market with 63,955 MICE visitors. The Chinese government itself has also been encouraging Chinese businesses to invest in trading or and travel overseas, and last year bilateral times were upgraded by the establishment of a comprehensive strategic cooperative partnership, and the signing of seven cooperation agreements on issues ranging from trade, agriculture and railways to flood and drought prevention. The two countries plan to expanding bilateral trade to US$ 100 billion by 2015. “Thailand aims to tap into China’s dynamic MICE market, which is one of the key future markets for Thailand’s MICE industry. We are therefore confident that TCEB’s participation at IT&CM will help showcase what we have to offer to Chinese businesses, and contribute to our efforts to build Thailand’s share of this important market.” “We also expect to drive new business growth in the MICE sector as a result of our ongoing initiative to reconfigure and rebrand the TCEB organization itself. The strategy is based on identification of five key drivers of growth in the MICE sector: (1) Building strategic alliances spanning private and public sectors, regionally and globally; (2) Serving as a strategic business partner for MICE stakeholders from Thailand and overseas; (3) Position TCEB as a MICE industry thought leader, providing macro-level insights and initiating new business approaches; (4) Providing a knowledge platform to facilitate access to updated MICE business resources, information and market research; and (5) Becoming a solution provider- this means delivering strategic opportunities for business growth to the MICE industry. “Together with the boost to the MICE industry given by the recent surge in investment in new convention venues, hotels, cultural attractions, and mass transit systems, we believe that this strategic repositioning will drive growth, create new economic value and increase revenues. In summary, we can be confident that Thailand’s MICE industry is most definitely on the rise. In 2013, we anticipate a boost in MICE industry earnings to reach US$ 2.93 billion. “However, we should always remember that Thailand remains the top MICE destination not only because of its world class facilities, services and infrastructure, but also because of the uniqueness of its cultural heritage, the range of leisure activities, of course our cuisine, and perhaps most important of all, the friendliness and kindness of Thai people.” concluded Ms. Parichat. 10 New Developments in Thailand A surge in investment in MICE-related projects resulted in the opening of dedicated new convention venues, hotels, cultural attractions, retail projects and infrastructure developments in 2012, adding even more choice to the diversity of options already available to MICE visitors in Thailand. New Hotels and Convention Venues 1. Phothalai Leisure Park, Thailand’s new MICE benchmark, is a state-of-the-art convention and event venue located right in the heart of Bangkok. Its 10 tastefully decorated function rooms offer unlimited options for up to 2,000 delegates, with both indoor and outdoor venues. The function rooms are fully equipped with the latest AV and internet technologies, and supported by an in-house creative and event service team. Phothalai has its own world-class spa, 8 restaurants and lifestyle caf?s, wine cellar dining, and Asia's first 6-star golf and leisure complex. 2. Bangkok Art and Culture Centre (BACC) is a new mid-town facility for the contemporary arts. Programmes for art, music, theatre, film, design, as well as cultural and educational events take place in a friendly and recreational atmosphere. The Centre also has restaurants, a caf?, bookshops and an art library within the facility. BACC comprises 10 floors including exhibition space and main galleries covering more than 3,500 m2. Its 222-seat auditorium is designed for musical events and film screenings. BACC also offers a multifunction room with 250 seats and a meeting room designed for conferences, community meetings, lectures and workshops. 3. Central Embassy is a stunning, high-end retail development in Bangkok centrally situated on a site previously occupied by the British Embassy. Retail space is already 70 percent sold and will open later this year. Altogether, the property is currently undergoing close to US $3 billion of development, targeting high-end and international visitors, and including approximately 5,000 new 5-star hotel rooms. Its central location and easy access by Skytrain make it the city’s most impressive retail and hospitality destination. 4. The Hilton Hotels & Resorts brand is staking a claim on Bangkok’s fashionable and buzzing Sukhumvit Road. The Hilton Sukhumvit Bangkok will have 285 guest rooms and 35 suites, and is scheduled to open in May 2013 with accommodation, restaurants and amenities that will attract both tourists and business guests alike. 5. The 80-room Huachang Heritage Hotel Bangkok is inspired by the new Thai colonial style, an elegant blend of Western-influenced architecture and contemporary Thai design, evoking the nostalgic charm of the architecture of the King Rama V period. The hotel is located on Phayathai Road, Pathumwan District, across the road from Sra Prathum Palace. A wide choice of leading shopping complexes, the BTS Skytrain, the National Stadium and many tourist attractions are located within walking distance. 6. Outside Bangkok, Le Meridien Koh Samui Resort & Spa, located on Lamai Beach just 20 minutes from Samui International Airport, is an enchanting island hideaway. Its 14 villas and 63 suites are set in stunning gardens with breathtaking views over the Gulf of Thailand. The Library—a refined meeting room—and a selection of breathtaking outdoor spaces can be transformed to suit a MICE organizer’s vision. For an unforgettable board meeting or stunning beachside cocktail function, Le M?ridien Koh Samui Resort & Spa will inspire creativity and its dedicated events team will ensure the success of any event. Winner of the World Travel Awards for Asia’s Leading New Resort 2012. Shopping and Culture 7. After 5 months of renovation, Siam Center, one of Bangkok’s most iconic malls, reopened its doors on 11 January 2013 with a brand new look to mark its 40th anniversary. The new design has been dubbed “Ideaopolis” and the mall aims to offer inspirational spaces for art and design, befitting its reputation as the vanguard of the local fashion scene. To celebrate its reopening, the mall will curate a fashion-focused exhibition showcasing the works of Andy Warhol, Comme de Garcon and Yohji Yamamoto, alongside works by top local designers. 8. Bangkok’s new The Museum of Floral Culture is the brainchild of floral artist Sakul Intakul, who converted an old colonial building into a museum for floral art and design. The massive golden teak building dates back to 1920, and showcases a fascinating and unique collection, that reflects an important Thai cultural tradition. The museum also features unique exhibits of important floral cultures from across Asia. 9. Terminal 21 is one of Bangkok’s newest shopping complexes. Its airport-based theme combines the elegance and atmosphere of some of the world’s top destinations—Rome, Paris, Tokyo, London, Istanbul, San Francisco and Hollywood—all under one roof and connected via a 36-metre escalator. Enjoy a perfect combination of fashion, food, and film, with more than 600 high-class shops for discerning urbanistas. The brand new Terminal 21 is easily reached via BTS and MRT train services– ‘The Whole World is Here’. Mass Transit System 10. Bangkok’s Mass Rapid Transport (MRT) underground network will see four more extensions opened over the next two years, whilst The Bangkok Skytrain (BTS) is also undergoing major expansion, including routes from Wong Wien Yai to Pho Nimit and Wutthakat, ending at Bang Wa, and from National Stadium to Yotse, with further extensions planned from Bearing to Sri Nakarin Road. # # # For more information please contact: Thailand Convention & Exhibition Bureau Ms. Arisara Thanuplang Tel: +66 2 694 6095 Email: email@example.com Ms. Atichit Akkarakittikul Tel: +66 2 694 6000 ext. 6112 Email: firstname.lastname@example.org
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