8 December 2020, Bangkok: Mr. Chiruit Isarangkun Na Ayuthaya, President, Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, stated that TCEB is leading 32 Thai entrepreneurs to join Europe’s premier trade show IBTM World Virtual 2020 between 8 and 10 December. The entrepreneurs comprise Thailand Incentive and Convention Association (TICA), one event organiser, six DMCs, 20 hotels, 3 MICE venues and TCEB.
“Europe is our priority long-haul market. Pre-COVID 19, European MICE travellers to Thailand reached 1.2 million with the market value of around 4.7 billion baht. Attending the IBTM is therefore an essential opportunity to reach and update the market about Thailand’s COVID prevention measures, marketing campaign of TCEB and services offered by Thai MICE entrepreneurs. They will secure confidence of buyers in choosing Thailand as their future destination.”
Before the actual event, TCEB held a hybrid meeting on December 7 at Landmark Hotel for Thai MICE entrepreneurs to learn and familiarize themselves with tools and platform for virtual business meeting on actual operating days between 8 and 10 December. During these three days, Help Desk Center of TCEB is located at Landmark Hotel to provide technical support and facilitation for their virtual business contacts.
Mr. Chiruit elaborated that TCEB has the opportunity to inform the European market of Thailand’s success in the prevention of COVID-19, the planned availability of vaccine in Thailand by mid-June next year, World Health Organization’s recognition of Thailand as a role model in the infection handling, Thailand’s stringent hygiene measures that have enabled the full resumption of domestic MICE, and TCEB’s collaboration with the Ministry of Public Health in training MICE personnel to become Medical Control Team who will accompany future incoming groups from overseas. Such development will regain their confidence in Thailand and will emphasize our readiness to hold new normal events.
“Moreover, TCEB will promote new support campaign “Ease Up”, which is the collaboration between TCEB and 64 Thai MICE entrepreneurs to offer attractive incentives for future MICE travelers.”, added Mr. Chiruit.
For further information, please contact: Corporate Image and Communication Department
Thailand Convention and Exhibition Bureau (Public Organization)
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