Thailand Convention and Exhibition Bureau’s (TCEB) recent Road Show in Beijing aimed at attracting Chinese trade associations to Thailand received good response with the attendance of 35 Chinese association delegates looking for business opportunities and connection through conventions in Thailand and 9 media delegates. The event was honored by the presence of Mr. Piriya Kempol, Thai Ambassador to China who delivered welcome note to the Chinese delegates. To boost the confidence of Chinese associations, Ms. Vichaya Soonthornsaratoon, Director of Conventions Department of TCEB, and the representative of the World Federation of Chinese Medicine Societies highlighted and unveiled the 14th World Congress of Chinese Medicine. The congress is to be held in Bangkok during 20-24 October this year after the societies selected Bangkok to be the venue. Supported by Convene in Paradise marketing campaign of TCEB, the event is expected to attract over 700 delegates.