Thailand unveils ‘MICE Magnificent Themes’ campaign to target Oceania MICE Market at AIME 2017

The Thailand Convention and Exhibition Bureau (TCEB) today launched a new campaign titled, “MICE Magnificent Themes” to promote Thailand as a unique destination for incentive travel for the fast-growing Oceania market.

The launch, made at Asia-Pacific Incentives and Meetings Expo (AIME) 2017 in Melbourne, Australia is a key pillar of TCEB’s acclaimed “Thailand CONNECT the World” initiative.

This campaign highlights Thailand’s diverse smorgasbord of rich experiences for business travellers of all kinds. For business travellers in particular, this means that trips in Thailand go far beyond mere gatherings and become experiences to treasure for a lifetime.

TCEB’s President, Mr Nopparat Maythaveekulchai launched the campaign.

“We’re proud to introduce TCEB’s MICE Magnificent campaign, which carries special relevance for delegates attending AIME 2017.

“The program highlights the diversity of Thailand’s myriad attractions for international MICE travellers, and offers event planners a dazzling array of destinations, promoting the attractions of the country’s key MICE cities.

“These key cities include Bangkok, Pattaya, Phuket, Chiang Mai, and Khon Kaen, as well as exciting new up-and-coming destinations such as Chiang Rai, Krabi, Surat Thani (Koh Samui), Nakhon Pathom, Nakhon Ratchasima (Khao Yai), Prachuap Khiri Khan (Hua Hin), Phetchaburi (Cha-am) and Songkhla (Hat Yai),” Mr Maythaveekulchai said.

The campaign’s themes focus on the fascinating history and culture of Thailand, such as escapes to ancient temples dotted across Bangkok, Chiang Rai, Chiang Mai, and Phetchaburi (Cha-am) as well as treasured team building events hosted in destinations as varied as the famed seaside party town of Pattaya, to the Thailand’s northern capital of Chiang Mai, to the Kingdom’s famed Royal Projects nationwide in locations such as Bangkok and Nakhon Pathom.

Alternatively, unforgettable exhilarating adventures can be experienced among the treetops or lush mountain ranges, while CSR and Green meetings can offer activities ranging from conservation and wildlife to sustainability and beachside eco-activities.

Also on offer are lavish luxury experiences, from boutique getaways in Thailand’s enchanting North, to uber-luxurious 6-star accommodation in the country’s south, as well as culinary journeys, where incentives travellers can discover the unique tastes that have earned the Kingdom its reputation as the ‘Kitchen of the World’, through cooking classes, market and organic farm visits.

Finally, of course, are the experiences called beach bliss, which can be enjoyed beside the turquoise waters of both the Andaman Sea and the Gulf of Thailand.

Unifying all of these varied destinations and activities is Thailand’s signature service, delivered nationwide with passionate hearts and unforgettable smiles.

Thailand continues to successfully attract major business events to the country. In 2017 Thailand will host many flagship events. Highlights include:

  • 2017 PCMA Global Professionals Conference – APAC, with 35 senior level delegates
  • UIA Round Table Asia Pacific 2017, with 100 delegates
  • Manulife MDRT PEAK Convention 2017, with 2,000 delegates
  • SIGGRAPH Asia 2017, with 7,500 delegates
  • 10th International Convention of Asia Scholars (ICAS), with 2,000 delegates
  • VIV Asia 2017, with 30,000 delegates
  • Bangkok Entertainment Fest 2017 with 700,000 participants

For more information please visit www.tceb.or.th

Information for Editors

Thailand’s Thriving Business Event Industry

In 2016 Thailand welcomed 1,268,560 business event travellers, attracted by the diversity and vibrancy of Thailand’s business destinations, global standards of service, and dynamic business opportunities.

Over the 2016 fiscal year (October 2015-September 2016), Thailand’s business events industry earned revenues of 102.5 billion baht (AUD 3.94 billion), representing a 6.9% year-on-year growth from 2015. This overall total includes over 25,000 MICE travellers from the Oceania region, generating revenues of over Baht 2.194 billion (AUD 84.4 million). The industry is set for continuing growth in 2017. TCEB is confident that Thailand will be able to achieve its overall target of 101 billion baht (AUD 3.89 billion) in revenues.

Top TCEB meetings and incentive offers for 2017

Especially developed for the long haul meeting and incentive market from America, Europe, Oceania, and Africa TCEB has developed offers three special promotional offers tailored to meetings and incentives events to be held in Thailand throughout the year:

  1. THAILAND BIG THANKS: For large meetings or incentive events held in Thailand, a financial subsidy up to THB 2 million (AUD ~ 75,000) is available for eligible events held in Thailand with at least 2,000 overseas delegates per group, staying a minimum 3 nights in Thailand.
  2. MEET DOUBLE CITIES: Meet in various destinations for unique and distinctive experiences at some of Thailand’s top MICE cities. A subsidy of THB 100,000 (AUD ~ 3,800) is available to groups of at least 100 delegates who stay in Thailand for a minimum 5 nights in more than one destination.
  3. MEET SUSTAINABLE WAY: A subsidy of THB 100,000 (AUD ~ 3,800) is available to groups of at least 100 delegates, staying in Thailand a minimum of 4 nights, and who include a CSR activity in the event program, or where the event is held at a certified “Thailand MICE Venue Standard (TMVS)” venue.

These three offers are available throughout the application period of 1 Oct 2016 - 30 Sep 2017, for a travel period from 1 Oct 2016 - 31 Dec 2017. Terms and conditions apply.

Oceania MICE Events in Thailand

In 2016 TCEB supported a number of flagship MICE events targeting the Oceania market, including the following:

27 – 30 April 2016: Intel Security Partner Summit 2016 200 pax

18 – 22 August 2016: Travel Managers 2016 Conference 300 pax

16 – 21 October 2016: FoodWorks Conference 580 pax

Thailand Pavilion at AIME 2017

More information can be found at the Thailand pavilion booth no. 2214, while meeting a range of Thailand’s leading business events entrepreneurs – from hotels to venues, destination management companies to airlines. Experience the breadth of Thailand’s attractions though the Thailand 360º virtual reality video, as well as live demonstrations of unique Thai arts and crafts such as umbrella painting and the creation of embossed metal Lanna handicrafts.

For further information, photos and to arrange interviews, please contact:

Corporate Communications Division, Thailand Convention and Exhibition Bureau

Ms Arisara Thanuplang    Tel: +66 2 694 6095    Email: arisara_t@tceb.or.th

Ms Titiwanlaya Thaimongkolrat Tel: + 662 694 6103    Email: titiwanlaya_t@tceb.or.th

Ms Kwanchanok Otton Tel: + 662 694 6096 Email: kwanchanok_o@tceb.or.th

Ms Paniyada Mulalin    Tel: + 662 694 6091    Email: paniyada_m@tceb.or.th