London / June 2016 – The Thailand Convention and Exhibition Bureau (Public Organization), or TCEB, recently participated in The Meetings Show UK 2016 to showcase Thailand’s potential as the premier meetings and incentives destination in the heart of the fast-growing Southeast Asian region. During the event, TCEB promoted Thailand as Asia’s MICE hub and a vital gateway for European organisations wanting to access the growing markets of the east and take advantage of the benefits of the ASEAN Economic Community.
The activity forms part of TCEB’s plan to reiterate Thailand’s strengths and endless choice of business destinations, unparalleled global standards of service, and diverse business opportunities for the UK market.
The Meetings Show UK is deemed as offering great opportunity for TCEB to reach out to the UK and European meeting and incentive planners as well as corporations. The UK ranks in the top three source markets of meeting and incentive visitors to Thailand, and is also a high spender when it comes to holding events. Other top source MICE markets from Europe to Thailand are France, Germany, the Netherlands, Italy, and Spain.
The Meetings Show UK offers TCEB a great chance to raise awareness of Thailand as a MICE brand among the biggest players in the industry. At the event, which TCEB joins every year, we have the opportunity to promote the kingdom’s MICE venues and cities as well as network with European and British clients while showcasing our various marketing campaigns and support schemes.
Organised by Centaur Live (a division of Centaur Media Plc), The Meetings Show is the premier event for the UK inbound and outbound meetings industry, taking place from 14-16 June 2016 at Olympia, London. The event hosts more than 650 meetings industry exhibitors from around the world, making it the largest show of its type in the UK.