‘HIP & HERITAGE’ ON SHOW AS TCEB REINVIGORATES TOP MICE DESTINATIONS

Captivating Chiang Mai and Bustling Bangkok Offer the Best of Both Worlds for Business Events

Bangkok, August 19, 2014 – Thailand Convention & Exhibition Bureau (Public Organization) or TCEB is taking bold steps to further strengthen Thailand’s status as the hub for unique business events with an innovative and creative programme that combines the state-of-the-art facilities and the time-honoured Thai heritage of Bangkok and Chiang Mai. The activity forms part of TCEB’s strategy to reinforce international confidence as well as to attract more international business events to Thailand by highlighting the unique attributes of key MICE Cities.


Mr Sek Wannamethee, Director-General, Department of Information, and Spokesperson of the Ministry of Foreign Affairs emphasized that, “The situation in Thailand is now peaceful and secure, as reflected in the satisfaction of both ordinary citizens and the business community. So now is the perfect time to showcase Thailand’s strong fundamentals and resilient economy. As key government policies are being expedited, including important infrastructure projects to enhance Thailand’s natural advantage as Southeast Asia’s logistics hub, foreign investors are attracted to opportunities in Thailand, which is a gateway to ASEAN, a market with population of more than 600 million. Thailand remains a regional hub, a vibrant, multicultural society with friendly people, a world-class tourist destination, and a strategic location for profitable businesses in ASEAN.

Mrs Supawan Teerarat, Vice President, Strategic and Business Development of TCEB added, “The perfect business event starts with a brilliant blend of local activities and dream destinations. TCEB designed the Thailand CONNECT: Hip & Heritage Business Events programme to demonstrate how Thailand’s unique attributes enable us to host any business event in every season. Each of Thailand’s myriad of MICE destinations offers world-class venues and state-of-the-art facilities, while outside the event venue delegates enjoy the country’s myriad of cultural and natural attractions.


Showcasing Thailand’s unrivalled combination of inspiring metropolis, distinctive culture and legendary hospitality, the Thailand CONNECT: Hip & Heritage Business Events programme is conceptualised especially for business events groups looking to offer delegates an enchanting mix of modern and traditional experiences across two of Thailand’s premiere MICE destinations: Bangkok and Chiang Mai.
The programme highlights new and upcoming developments across both cities, with a focus on the four key pillars of accommodation, infrastructure, venues and attractions.

As the quintessential Asian metropolis, Bangkok’s new offerings have earned it the title of the top destination in the Asian-Pacific region, according to the MasterCard Index of Global Destination Cities, complementing its win of the ‘World's Best City Award 2013’ organised by Travel and Leisure magazine for the fourth consecutive year.
From international chains to home-grown boutique brands, fresh new accommodation abounds, with new hotel openings in 2013-2014 focused in the Ploenchit/Sukhumvit, Silom/Sathorn and Chao Phraya Riverside districts. The city’s modern and efficient transport links are also being enhanced, with new routes totalling 508 kilometres (316 miles) being progressively completed by 2029. In terms of venues, Bangkok boasts five world-class convention and exhibition centres endorsed by the Union des Foires International (UFI). These are soon to be complemented by BITEC’s Bt6 billion expansion, Bt3 billion of which will be used to construct an exhibition, convention and concert hall, which will become one of the largest in the country by 2016. New and proposed attractions include luxury shopping malls such as the recently opened Central Embassy and soon-to-be-constructed District-Em and Bangkok Mall, as well as entertainment hubs including ICONSIAM, Tha Maharaj and an expanded Asiatique the Riverfront.
Chiang Mai – Thailand’s ‘Rose of the North’ – captivates visitors thanks to its cosmopolitan nature, moderate climate, and thriving arts and culture scene. The ‘Hip & Heritage’ MICE Capital of the North offers an unbeatable combination of modern infrastructure, state-of-the-art venues, five-star and boutique accommodation, and attractions that are both richly historic and contemporary. Set to become a hub of ASEAN’s MICE industry by 2017 under the three-phase, government-back Chiang Mai MICE Development Roadmap (2013-2017), the city’s infrastructure is also being enhanced to anticipate demand. The three-phase expansion of Chiang Mai International Airport, and a proposed high-speed train from Bangkok-Chiang Mai are among these projects. Developments already complete include the newly opened Chiang Mai International Convention and Exhibition Centre – with the capacity to host 10,000 MICE visitors – new luxury accommodation and attractions such as the Thailand Creative and Design Centre, Promenade Resort Mall and Maya Shopping Mall.

“Both Bangkok and Chiang Mai play pivotal roles in making Thailand a hub of the ASEAN MICE industry. As we move towards full implementation of the ASEAN Economic Community in 2015, this unbeatable combination of ‘hip & heritage’ will boost our standing even further,” Ms. Supawan added.

Mr Charles Pamonmontri, Director Thailand Sales Services Department, Thai Airways International Public Company Limited stated that, “Thai Airways has long realised the strategic importance of the MICE industry and has continuously supported the sector. The most important factor for driving growth in the industry lies in confidence. In developed markets, MICE businesses continue to flourish because of the confidence both entrepreneurs and buyers have in such destinations. In this way, Thai Airways can see great synergy among partners in reasserting confidence and reinvigorating Thailand’s image as a premiere MICE destination. Thai Airways is committed to leveraging the success of the campaign by offering support with promotions, roadshows and complementary or specially-priced air tickets on routes that the airline flies.”

The Thailand CONNECT: Hip & Heritage Business Events programme forms part of Thailand’s MICE UNITED, a strategic partnership programme designed to reinvigorate the country’s positive image and reaffirm confidence among the international business community. Combined, it is expected that Thailand will welcome 888,210 MICE visitors in 2014, earning the Thai economy a total of US$2.9 billion.

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About TCEB

Thailand Convention & Exhibition Bureau (TCEB) - the government leading edge agency - has been the key to success for a wide range of global & regional business events since 2004. With our key strategic model, Growth Driver; TCEB works as your strategic business partner, delivers creative ideas, and provides solutions from our capable resources for every scale and various customised business events.

TCEB has formed numerous collaborations and networks linked to open up grand new chapters of business opportunities, and to strategically enhance every business success with special care that will spur lasting advancement and achievements. Our goal is to equipping business events industry at national, regional, and global stage for continuous development, long-term growth and sustainable success.

For further information, please contact:

Corporate Communications Division, Thailand Convention and Exhibition Bureau (Public Organization)

Ms Arisara Thanuplang Tel: +66 2 694 6095 Email: arisara_t@tceb.or.th

Mr Pishnu Plaikaew Tel: +66 2 694 6000 Email: pishnu_p@tceb.or.th

Ms Kanokwan Kadeedang Tel: +66 2 694 6006 Email: kanokwan_k@tceb.or.th

Ms Kwanchanok Otton Tel: +66 2 694 6096 Email: kwanchanok_o@tceb.or.th