Bangkok, Thailand 22nd January 2014 – Organiser of Beyond Beauty Events, Informa Exhibitions announce the launch of a strategic initiative with the Health & Beauty Cluster, Federation of Thai Industries to launch the inaugural Beyond Beauty ASEAN – Bangkok 2014 exhibition and conference scheduled to take place from 18 – 20 September 2014 in Bangkok, Thailand.

Beyond Beauty ASEAN - Bangkok 2014 aims to bring together eminent business leaders in the Beauty industry both from Thailand and globally to congregate and tap the growing ASEAN cosmetics & beauty market with a population of over 600 million and a market size of over US$14 billion and still growing with a rising middle income and economic development giving rise to new beauty hubs in emerging South East Asia. The partnership with the Health & Beauty Cluster, Federation of Thai Industries together with its 7 affiliated industry associations namely the Thai Cosmetic Manufacturers Association, Thai Spa Association, Herbal Products Association, Health Food & Supplements Association, National Hairdresser Association, Beauty Culture Association of Thailand, and the Thai Herbal Industry Association, and in association with the Asean Cosmetics Association, presents a strong foothold presenting Bangkok as the key regional hub for ASEAN beauty trade.

“Thailand welcomes and supports the launch of Beyond Beauty ASEAN – Bangkok initiative which will bring great benefits to the whole health & beauty industry. Thailand skincare market which is the 12th largest in the world has been forecasted to increase from a total of THB17.5 billion in 2012 to hit a value of over THB20 billion by 2017. In addition, the Thailand cosmetics market is the largest in ASEAN and the Thailand Hair Care market is the 2nd largest in the world. Therefore, Beyond Beauty ASEAN-Bangkok 2014 presents an excellent platform for beauty businesses worldwide to reach out to the ASEAN market”, said Ms Ketmanee Lertkitcha, President of the Health & Beauty Cluster, Federation of Thai Industries.

“Thailand’s open-economic policy has been responsible for a strong growth in recent years. The country’s main export markets are the USA, Japan, the European Union and ASEAN, while new markets include China, South Asia, Africa and Indochina. To help increase the value of its exports, Thailand has negotiated free trade agreements with Australia, China, India, Japan, New Zealand and ASEAN that have resulted in many more opportunities for doing business with Thailand” , added Ms Ketmanee. The 3-day exhibition and conference will showcase 4 key segments of Beauty & Cosmetics products, Spa & Wellness, Herbal & Health and Hair & Nail. Held in conjunction with BBAB 2014, is the 3rd edition of the World Spa & Well-being Convention (WSWC) which gathers both local and international business professionals to network, learn and share their experience in this field. Buyers can look forward to see new trends and innovations as well as sourcing for new opportunities. Mr Andrew Jacka, Chairman of the World Spa and Well-being Convention 2014 organising committee stated that "We are excited to be holding the 3rd World Spa & Well-being Convention in conjunction with Beyond Beauty ASEAN Bangkok, as it enables us to involve and recognize all sectors of the spa & wellness industries regardless of how tenuous the links may be. The spa service sector and spa product suppliers are the key industry sectors, however we do cross boundaries (and borders) with a multitude of other sectors; and to be able to showcase this under one roof in a trade only environment, is an unparalleled business opportunity for all."

“The ASEAN Beauty industry has more than tripled since 2007 from US$4 Billion to US$13.75 Billion. It is projected to see a growth of CAGR of between 3% - 6% by 2015. The anticipated region’s economic integration under a single ASEAN Economic Community in 2015 expects more co-operation amongst member countries at lower cost under a seamless trading regime”, said Ms Nuning Barwa, President of the ASEAN Cosmetics Association.

The Beyond Beauty events is an established brand name for the beauty industry which runs a series of cosmetics & perfumery summits in the beauty and spa industries, including 2 major COSMEETING Paris & CREATIVE BEAUTY Paris trade shows, the world’s 2nd largest China Beauty Expo with an exhibition area of 120,000 sqm including several business meetings across the world. Buyers and sellers can benefit on Informa’s experience through the strong database of over 100,000 contacts to connect and have invaluable networking opportunities and business development contacts in a sole ideal platform in the host country, Bangkok Thailand where East and West meets.

“The aim of bringing Beyond Beauty brand to the ASEAN region is to establish a single ASEAN market to encourage intraASEAN trade and benefit from a single platform for multinationals and industry professionals to expand into this growing beauty market of increasingly wealthy urban middle class and young population”, said Mr David Bondi, COO Informa Exhibitions, Asia Pacific.

Featuring together with the exhibition, will be the signature exhibition area – ZOOM ASEAN held alongside the Beauty Challenger Awards ASEAN, to recognize new beauty brands attempting to expand in the ASEAN market. In addition, other special features for the event include the Hosted Buyers’ program, New Product showcase, seminars, conferences and industry networking receptions.

Beyond Beauty ASEAN – Bangkok 2015 is projecting to attract over 400 exhibiting companies and some 15,000 buyers and sellers when it open its doors in September 2014. Both Korea and China will be presenting a strong pavilion to this inaugural event.

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