TCEB UNVEILS SUCCESS OF “THAILAND A SAFER PLACE FOR MEETINGS” CAMPAIGN STIMULATING DOMESTIC MARKET

TCEB UNVEILS SUCCESS  OF “THAILAND A SAFER PLACE FOR MEETINGS” CAMPAIGN STIMULATING DOMESTIC MARKET 


14 December 2020, Bangkok: TCEB unveils the success of “Thailand a Safer Place for Meetings” campaign aiming to stimulate domestic MICE market. Over 1,000 events were held with more than 62,000 attendants and generated income of 130 million baht or six times higher than the budget provided to support the events. 

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Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, disclosed that the “Thailand a Safer Place for Meetings” campaign was developed to encourage and attract the private sector to hold domestic meetings and incentive travel so that their event can help create employment and income distribution across all regions and, thus, driving the Thai economy during the COVID-19 pandemic. Now, it is clear that the results are extremely satisfactory.

Running from July 1 until October 20, the campaign attracted a total of 1,049 events groups with 62,555 attendants. The events were located in 50 provinces, generating around 130 million baht of income. 

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Out of 6 categories of supported events, seminar has the highest percentage at 35% with a total 315 events, followed by 246 corporate meetings accounting for 27%; 127 company excursions representing 14%; 94 employee relation events standing at 10%; CSR activities 9% or 81 events, and 4% incentives or 33 events.  

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Taking into account the 7 Magnificent MICE Themes of TCEB, 63% or 377 events belong to team building, followed by 15% or 88 CSR or green events. History and culture represents 10% from 59 events, beach bliss 5% from 31 activities, whereas luxury theme accounts for 4% from 23 activities. Events highlighting Thai cuisine theme represent 2% or 11 events, while adventure takes 1% from 7 events.

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Taking into account the 7 Magnificent MICE Themes of TCEB, 63% or 377 events belong to team building, followed by 15% or 88 CSR or green events. History and culture represents 10% from 59 events, beach bliss 5% from 31 activities, whereas luxury theme accounts for 4% from 23 activities. Events highlighting Thai cuisine theme represent 2% or 11 events, while adventure takes 1% from 7 events.


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 According to the statistics of support provided, we have found that despite COVID-19 impacts on businesses, most organisations prioritise meetings, seminars, as well as events that promote team. Therefore, domestic MICE promotion is another key step that helps drive domestic economy and distribute income to the regions and local community level. It is expected that in the 2021, MICE market will expand around 3.5%, with 10 million domestic MICE travellers, generating over 30,000 million baht income.” concluded Mr. Chiruit.


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For further information, please contact: Corporate Image and Communication Department

Thailand Convention and Exhibition Bureau (Public Organization)  
Ms. Parichat Svetasreni   Tel: +66 2 694 6009       Email: parichat_s@tceb.or.th

Ms. Kwanchanok Otton    Tel: + 662 694 6000       Email: kwanchanok_o@tceb.or.th

Visage Company

Ms. Yuphaporn Lertsattakit       Tel: + 662 616 6749- 50