TCEB Launches Campaign to Strengthen MICE
Entrepreneurs in Response to COVID-19 Outbreak
Bangkok, 20 April 2020 — Thailand Convention and Exhibition Bureau or TCEB has announced two projects focusing on digital-based MICE services and health safety standard.
The first called “Virtual Meeting Space” (VMS) will help MICE entrepreneurs run business events online and re-skill their employees via virtual platforms. The second, called “Simple Ways to Prevent the Spread of COVID-19 in Your Meetings and Events”, offers MICE venue owners and operators an incentive to upgrade their safety and health standards. The two projects are in response to the business disruptions brought about by COVID-19 and lockdown measures worldwide.
According to Chiruit Isarangkun Na Ayuthaya, TCEB President, the COVID-19 pandemic has caused the postponement and cancellation of MICE events worldwide. Amidst the tough times, online or virtual platforms have become an alternative for events that can ensure business continuity. Thai entrepreneurs need to adapt to such business platforms. In this respect, TCEB has designed two key projects. The first – “Virtual Meeting Space” (VMS) – is aimed at enabling Thai MICE entrepreneurs to continue operating their business and to re-skill their employees.
Under VMS, TCEB will support three categories of virtual meetings:
For the second project, “Simple Ways to Prevent the Spread of COVID-19 in Your Meetings and Events”, aims to assist MICE venue operators to upgrade the safety standard of their facilities”. TCEB will provide a 30,000-baht subsidy for each MICE venue to formulate and implement COVID-19 screening and prevention measures as stipulated by the Ministry of Public Health. Examples of these measures include the screening of body temperature before participation, the screening of a delegate’s travel history, the preparation of hand-washing guidelines and supply of alcohol-based sanitisers, and the practice of social distancing. This project aims to equip venues with the enhanced health and safety standards that clients will be demanding.
To be eligible for “Simple Ways to Prevent the Spread of COVID-19 in Your Meetings and Events”, a venue must hold a Thailand MICE Venue Standard (TMVS) certification. Hotel applicants must be members of Thai Hotel Association (THA). With an allocation of 6,480,000 baht, the project run from April to June 2020 and will benefit up to 216 MICE venues nationwide.
“Apart from the two projects, TCEB has set up the TCEB COVID-19 Information Centre to serve the MICE community during this critical period. The centre’s primary role is to monitor, compile and assess information on the pandemic, especially those that impact our MICE industry, and produce the necessary recommendations. The centre’s secondary role is to update industry members on the COVID-19 situation, such as government rules, regulations and announcements, so that they are kept abreast of the latest developments,” said Mr. Chiruit.
For further information, please contact:
Corporate Image and Communication Department
Thailand Convention and Exhibition Bureau (Public Organization)
Ms. Parichat Svetasreni Tel: + 662 694 6000 Email: email@example.com
Ms. Ananta Leekasem Tel: + 662 694 6000 Email: firstname.lastname@example.org
Mr. Chakrapong Pongwecharak Tel: + 662 694 6000 Email: email@example.com