If you still want to know why you should choose Thailand and TCEB, let the success of our 2020 events be your answer. We welcomed 10,456,000 MICE travellers, generating 61.317 billion baht. Of these travellers, 500,000 were international visitors, brining in 29.819 billion baht, and 9.95 million domestic travellers, spending 31.498 billion baht. It was estimated that in 2020, the MICE market in Thailand generated 165 billion baht, and allowed the nation to collect almost 11.59 billion baht in tax and created more than 95,300 jobs. Not only that, we adhere to the government's "Thailand 4.0" policy that focusses on the use of innovation and sustainable event management. Event participants got to experience the lively scenes of seven MICE cities: Bangkok, Khon Kaen, Chiang Mai, Nakhon Ratchasima, Pattaya (Chonburi), Phuket, and Songkhla. Other potential MICE cities in Thailand include Chiang Rai, Udon Thani, Phitsanulok, Kanchanaburi, Ubon Ratchathani, Rayong, Cha-am/Hua Hin, Surat Thani, and Nakhon Si Thammarat.
Thailand is now ready to be the centre of the MICE business in Asia. In preparation, TCEB has paved the way for the establishment of regional TCEB offices in the four main regions of Thailand, working hand in hand with both the public and private sectors in each region. We aim to facilitate the sustainable development of the event management business across the country. We are also training personnel for offices in the four regions: the south, north, northeast, and central and east. Each office takes a progressive approach towards event management, co-operating with local governmental bodies and businesses to raise awareness and create jobs. With the slogan "Restore, Support, Promote", we are pushing Thailand to be the centre of the MICE industry in Asia and restore the country's economy in every aspect. Thailand is more than ready to lead.
The main missions of TCEB at the regional level are to push development policy that integrates MICE business policy with local strategic planning, and to initiate personnel training and location preparation, as well as to raise awareness among local entrepreneurs. We also aim to support in promotion and bidding for events at national and international levels, and to archive and analyse relevant information that is crucial to the strategic development of the MICE business. We advocate for distribution of jobs and income to locals, and urge cities to be prepared for the advent of the MICE industry in their region.
Moreover, TCEB aims to be the leading force in developing potential cities in each region to become internationally-recognised event and exhibition go-to locations. We believe in building networks of alliances in the regions, policy integration, the voice of the locals, and sharing the same goals in developing areas and communities for the MICE business. We urge people to participate, learn about and understand the MICE industry while maintaining their unique traditions. We aim to distribute prosperity and income to all regions and communities, and to enhance the holistic economy of the country. In this way, Thailand can become a true full-service meeting point that is the centre of the MICE industry in Asia.
26 March 2021, Bangkok: TCEB launches “MICE Winnovation” project to promote the utilisation of innovation and technology in organising MICE events. Four key project features are designed to match MICE entrepreneurs and tech entrepreneurs: platform showcasing products and services of tech entrepreneurs, business negotiation platform, funding support package and workshops aiming to enhance efficiency in new normal MICE operation with innovation and technology.
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