Bangkok and Hua Hin shine for “redefined” MICE of Thailand

TCEB’s annual international media familiarisation trip showcases Thailand's consistent

new product development that redefines business experiences for MICE travellers

28 August – 1 September 2019 

Thailand Convention and Exhibition Bureau’s (TCEB) annual international media familiarisation trip 2019 is showcasing the new strength of Bangkok's and Hua Hin's dual destination dynamism as product development continues to create new attractions and activities at a community level.

TCEB is using this to help redefine business experiences for MICE travellers in both destinations. The brand-new attraction at ICONSIAM, the new venue - True ICONSIAM Hall, together with the latest exclusive Michelin starred culinary experiences, are helping to strengthen international MICE business in Thailand. While innovative attractions and activities in local communities, like coconut palm sugar production in Samut Songkram, salt spa in Phetchaburi, both in the vicinity of Hua Hin, and herbal products in Hua Hin, present redefined business opportunities and experiences often not previously available.

This redefined idea of TCEB comes amidst the stronger role of MICE in Thailand’s national development. MICE is now incorporated as a new growth driving engine in the government's 20-year national development plan, plus the recent government policy to promote more local and community attractions beyond the established destinations.