TCEB Launches the Third
Edition of ‘Thailand MICE Startup’ Competition to Strengthen MICE Innovation
26 October 2020/ Thailand Convention & Exhibition Bureau (TCEB) has launched the third edition of ‘Thailand MICE Startup’ pairing startups or tech entrepreneurs with MICE entrepreneurs to compete for the best innovation for the MICE industry aimed at uplifting Thailand’s post-COVID-19 competitiveness.
to Mr. Chiruit Isarangkun Na Ayuthaya TCEB’s President, the third edition of
‘Thailand MICE Startup’ has received an impressive interest with as many as 23 applicants.
They are required to form a team to develop innovations or solutions that can
address the pain points, especially those faced by MICE entrepreneurs during
COVID-19 infection. Each startup or tech entrepreneur is required to partner
with MICE entrepreneur to ensure the practicalities of those innovations.
committee has now selected five teams for the final round of competition.
“We are excited to see the works of several teams. They have been trying hard to find solutions to a variety of pain points particularly those resulting from COVID-19”
infection has brought about new “pain points” as event organisers adopt hybrid
formats and find themselves in unfamiliar territory. Some are recurring
challenges, such as crowd management and tracking delegate engagement, while
others are familiar functionalities ready for adaptation for MICE, such as
ride-sharing to minimise congestion on the way to events.
the judging criteria include return-on-investment for MICE entrepreneurs,
impact on the MICE industry, effectiveness in addressing new normal challenges,
ability to foster collaboration between MICE entrepreneurs and startups, and
With support from Thailand’s National Innovation Agency (NIA), Digital Economy Promotion Agency (DEPA), and the National Science and Technology Development Agency (NSTDA), TCEB has structured the ‘Thailand MICE Startup’ scheme as a pitch contest to harness the power of Thailand’s most promising startups.
finalists are scheduled to present their working prototype on the DEMO Day on
November 18, 2020 when only 3 finalists will be judged to win the first, second
and third prizes, which carry a cash prize of 400,000 baht, 200,000 baht, and
100,000 baht respectively.
MICE Start-up’ is one among several of TCEB’s technology-focused assistance
schemes designed to help Thailand’s MICE entrepreneurs acquire and integrate
innovation into their daily operations.
For more information,
please visit https://www.thaimiceinnovation.com
Redefine Your Business Events
Experience the Extraordinary with Our Extra Care
Related pic : https://we.tl/t-8tJzCQuXef
A LEADING AGENCY AT THE FOREFRONT OF THAILAND’S MICE INDUSTRY
Established in 2004, Thailand Convention & Exhibition Bureau
(Public Organization) or TCEB – the government agency under the supervision of
the Prime Minister – has been assigned a role to promote, support and develop
business events industry – corporate meetings, incentive trips, conventions,
exhibitions, mega events and world festivals. Serving as a strategic partner,
TCEB helps deliver creative ideas and solutions to bring success and fulfill
the requirements of business events. The overarching goal is to drive Thailand
to become a global MICE and mega events destination that can drive the
country’s strategic industries and national economy.
For further information, please contact:
Image and Communication Department
Convention and Exhibition Bureau (Public Organization)
Ms. Parichat Svetasreni Tel: + 662 694 6000 Email: