MICE Capabilities: Trade Education

Rising to the Challenge

The MICE Capabilities Development department is determined to propel Thailand to be the MICE Hub for the ASEAN region and the preferred destination for international event organizers when the ASEAN Economic Community (AEC) is fully implemented in 2015. This goal can be reached by creating the very best training programs to instill exceptional standards of service and operational excellence in Thailand's MICE professionals.

Thailand as ASEAN MICE Education Hub

The world’s leading MICE organisations UFI, IAPCO and MPI – have selected Thailand as the regional center for their acclaimed advanced professional studies for the MICE industry, in partnership with TCEB. Each year, senior trainers conduct high profile training courses to strengthen the operational skills of industry professionals from the ASEAN region.

Trade Alliances Pursue Skills Development, Wisdom is Applied and Multiplied

Thailand Incentive & Convention Association (TICA) and the Thai Exhibition Association (TEA) are raising professional skills among their members with insightful training programs, seminars and workshops, aided by strong support from TCEB's MICE Capabilities Development department.

Developing the Competency of MICE Cities

TCEB has designated Bangkok, Chiang Mai, Pattaya and Phuket as MICE Cities capable of hosting important business events. The MICE Capabilities Development department organizes regular workshops and training courses to boost the skills and service levels of city officials, hoteliers and MICE players in each city in order to win more event business.