MICE Capabilities: ASEAN Economic Community

Single Market with Abundant Opportunities

The 10 member countries of the Association of Southeast Asian Nation (ASEAN) will form the ASEAN Economic Community (AEC) in 2015, a single market and production base with free movement of goods, services, investment, skilled labour and freer flow of capital. TCEB is keen for Thailand’s MICE industry to be prepared to grasp the business opportunities that will undoubtedly emerge in the new AEC.

'Road map to Maximise AEC Benefits'

A working group under the MICE Capabilities Development department will create a road map to highlight the way forward for Thai MICE players to work within the AEC framework. Government agencies and domestic trade associations will help pinpoint how the Thai MICE industry can benefit from working under the AEC.

The MICE Capabilities Development department is also creating an operations manual to assist SMEs, entrepreneurs and event planners as well as MICE training programs in preparation for the economic realities of the AEC.

In addition, we will create essential information, analysis and guidelines for Thai MICE operators to determine investment opportunities in AEC countries. By taking the lead in creating and hosting international training programs, seminars, workshops and university courses, TCEB is ideally positioning Thailand as the academic hub for MICE within ASEAN.