MICE Capabilities: Overview

A Catalyst for Success, Forging Thailand's MICE Future

Thailand's at the pinnacle of today's MICE industry – and we're investing in tomorrow, so that we can continue to be global leaders. Armed with knowledge management, networking and marketing expertise,TCEB's MICE Capabilities Development Department aims to cultivate a passionate, new generation of professionals to lead Thailand's MICE industry into the future.

The key objectives (the 'Four E’s') of the MICE Capabilities Development department are succinctly expressed as:


Knowledge to new generations who can be future leaders.


Capabilities through knowledge, content sharing, networking, promotion and marketing activities.


Support for domestic and international trade alliances.


Service and operational quality to international standards.

Main Beneficiaries:


Professionals already involved in the meetings and events industry and related government agencies:

  • PCOs/PEOs/Government
  • Primary Support Industries
  • Exhibitors/ Visitors

New Entrants

Peripheral service providers and newcomers to the meetings and events industry:

  • New Graduates
  • Secondary Subcontractors
  • Corporations


Gen Y/ Students

Attract new students to a career in the meetings and event industry.

  • High School Seniors
  • Thai & International University/College Students, especially from ASEAN countrie


MICE Capabilities will primarily target professional event organizers, venues, contractors, logistics companies, government agencies and newly created MICE Cities, showing them how to improve their marketing skills and raise the quality of their services to internationally recognized standards. Using specifically designed educational courses, MICE Capabilities will recruit a new generation of university students, graduates, newcomers and new service providers to the MICE workforce by offering opportunities to become an essential part of a rapidly growing event industry.