Thailand CONNECTS with Europe’s events
UIA – Union of International Associations hosts prestigious round table in Thailand for second time, endorses country as a global convention destination.
Frankfurt, 16 May 2017: The Thailand Convention and Exhibition Bureau or TCEB, today unveiled the latest strategic marketing initiatives to attract business events travellers from Europe with the launch of Thailand’s brand campaign entitled “Thailand CONNECT: Your Vibrant Journey to Business Success”, together with a strategic collaborative campaign, “Thailand’s MICE United IV”.
The two campaigns target the country’s long-haul markets, and aim to draw more business events from Europe. The campaign is being launched at IMEX Frankfurt 2017 to international MICE delegates and media representatives from all over the world.
Ms Vichaya Soonthornsaratoon, TCEB’s Director of Convention, said, “TCEB is delighted once again to be here at IMEX Frankfurt. Europe continues to be an important growing market that contributes to the extraordinary success of Thailand’s business events industry. During fiscal year 2016, Thailand welcomed 106,501 business events visitors from Europe with earnings reaching 251 million euros. Top European source markets are Germany, France and United Kingdom respectively. Globally, Thailand’s business events sector enjoyed an impressive performance, welcoming 1,273,465 business events travellers, that generated 102,936 million baht in revenue (3.85 million euros).
Throughout this year, all of TCEB’s marketing activities will be implemented under the new Thailand brand campaign, entitled ‘Thailand CONNECT: Your Vibrant Journey to Business Success’ The campaign showcases the legacy of three fundamental pillars of Thailand's MICE industry which are Diverse Destinations, Myriad Business Opportunities, and the People of Thailand. These key elements are the highlights which differentiate Thailand from other MICE destinations.”
Furthermore, TCEB is the catalyst building cooperation between government and private sectors. Together, they make up Thailand’s team promoting the country as a premier business events destination in the international arena. The partnership is highlighted by the strategic collaborative campaign, “THAILAND MICE UNITED IV”, which will be unveiled in Europe before expanding to other regions in the world.
The campaign involves a partnership between 10 alliances including two newcomers, namely Airport of Thailand Public Company Limited (AOT) and King Power International Company Limited. The wider partnership brings a great variety of benefits for MICE delegates making their business trips in the kingdom even more pleasurable. Partners deliver value added features for MICE delegates attending international events that are supported by TCEB in Thailand. They include generous discounts on airport limousine transfers, airport lounges and transit hotel, duty-free airport and downtown complex shopping, airport restaurants and hotel accommodation. In addition, MICE delegates receive stored value cards for use on Bangkok’s Skytrain and seven days free unlimited Wi-Fi.
With all these efforts and initiatives to promote Thailand as a global MICE destination, Thailand through TCEB has been endorsed by the 100-year old Union of International Associations to host the prestigious UIA Associations Round Table Asia Pacific 2017 for the second time in Thailand in Chiang Mai, 21-22 September. It was previously hosted in Bangkok in 2015.
Over 100 representatives from international professional associations and MICE suppliers will meet and experience the culture, beauty in the positive business environment of Chiang Mai, Thailand’s second largest city, during the global round table.
Ms Vichaya Soonthornsaratoon, TCEB’s Director of Convention said that “Chiang Mai has been identified as one of the country’s MICE cities by TCEB, We are delighted that UIA is endorsing our confidence again by hosting its esteemed round table in this emerging global convention hub for the industry in Thailand’s northern region…Hosting a global convention in Chiang Mai is in line with TCEB’s MICE development plan 2017, which aims to raise opportunities for local communities thoughout the country to develop MICE business sustainably. Moreover, it will be a good knowledge platform to learn from key invited speakers from around the world, who will share their experiences and network within the professional associations’ community in the APAC region.”
Commenting on the upcoming round table, Ms Clara Fernández López, UIA External Relations Manager said “The Round Table in Bangkok in 2015 was memorable for all participants, Thailand was a most wonderful host. Participants praised and remembered the beauty of the country,the world class venue, the professional hospitality and the friendliness of the people of Thailand, the fantastic organization of the conference, the tasty food.
“We were particularly impressed by the responsiveness and the professionalism of the hosting TCEB team. They worked hard together with the UIA team to make the event a success.
“With pleasure, we will return to Thailand this year in September for the UIA Associations Round Table Asia-Pacific 2017; this time to the beautiful city of Chiang Mai.
“Many associations representatives will join our Round Table attracted by the educational programme and the opportunity to network with colleagues worldwide. But we strongly believe that participants will come at least in equal part persuaded by the beauty of the destination and the hospitality of the people of Thailand.
“UIA wants to support and underline, the impressive rate of activity which Thailand shows in the world of international associations: 224 international associations have their headquarters in Thailand, an additional 27 have an office in the country and 4,109 international associations have members in Thailand.”
“TCEB forecasts the country will welcome 1,109,000 international business events travellers, earning 101 billion baht (3.73 million euros) in revenue this year,”concluded Ms Vichaya.
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Thailand Convention & Exhibition Bureau (TCEB) - the government leading edge agency - has been the key to success for a wide range of global & regional business events since 2004. With our key strategic model, Growth Driver; TCEB works as your strategic business partner, delivers creative ideas, and provides solutions from our capable resources for every scale and various customised business events.
TCEB has formed numerous collaborations and networks linked to open up grand new chapters of business opportunities, and to strategically enhance every business success with special care that will spur lasting advancement and achievements. Our goal is to equipping business events industry at national, regional, and global stage for continuous development, long-term growth and sustainable success.
About the Union of International Associations (UIA)
Union of International Associations (UIA) is a research institute and documentation centre, based in Brussels, Belgium. UIA has been a pioneer in the research, monitoring and provision of information on international organizations, international associations and their global challenges since 1907. UIA currently handles profile of over 69,000 international associations and international organizations.
About UIA Round Table
The UIA Round Table is an educational seminar where associations meet to learn through networking and through practice, to meet other international associations and to share experience and knowledge.
About Thailand pavilion at IMEX 2017
The TCEB team is welcoming visitors to IMEX Frankfurt 2017, at the Thailand Pavilion (Booth B150) for three days of networking, entertainment that gives trade visitors a real-time experience of what MICE delegates can look forward to when they meet in Thailand. Meeting a range of Thailand’s leading business events entrepreneurs – from hotels to venues, destination management companies to airlines. Experience the breadth of Thailand’s attractions though the Thailand 360º virtual reality video through an enthralling 360 degree virtual reality video presentations puts pavilion visitors in the frame, as well as live demonstrations of unique Thai arts and crafts such as umbrella painting and the creation of embossed metal Lanna handicrafts.
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For further information, please contact: Corporate Communications Division, Thailand Convention and Exhibition Bureau (Public Organization)
Ms Arisara Thanuplang Tel: +66 2 694 6095 Email: email@example.com
Ms Titiwanlaya Thaimongkolrat Tel: + 662 694 6103 Email: firstname.lastname@example.org
Ms Kwanchanok Otton Tel: + 662 694 6096 Email: email@example.com
Ms Paniyada Mulalin Tel: + 662 694 6091 Email: firstname.lastname@example.org