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MICE Capabilities

MICE Capabilities

SHAPING A FUTURE-READY GENERATION OF INDUSTRY PROFESSIONALS

Locked into cultivating the MICE professionals of tomorrow, TCEB’s MICE Capabilities Development Department demonstrates knowledge management, networking and marketing expertise in holistic ways to create a new generation of industry thought leaders.

The key objectives of MICE Capabilities Development Department can be expressed as:

Extend: Knowledge to new generations who can be future leaders.
Elevate: Capabilities through knowledge, content sharing, networking, promotion and marketing activities.
Expand: Support for domestic and international alliances.
Enhance: Service and operational quality to international standards.

 

For current trade professionals and MICE Cities, we expedite marketing and quality education to update them on meeting and exceeding international standards.

For newcomers and students, we design targeted educational courses to introduce and equip them with industry knowledge and practice.
These two objectives will augment a growing business events sector, filled with dedicated professionals and service providers.

MAIN BENEFICIARIES

Multipliers Professionals already involved in the meetings and events industry, and related government agencies:

  • PCOs/PEOs/Government.
  • Primary Support Industries.
  • Exhibitors/ Visitors.

New Entrants Peripheral service providers and newcomers to the meetings and events industry:

  • New Graduates.
  • Secondary Subcontractors.
  • Corporations.
  • Gen Y / Students.

 

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