The MICE business is growing, and there are more MICE cities in Thailand. According to the “Thailand 4.0” policy, the MICE business is expanding to meet the standards needed to drive the economy of the country forward.
MICE cities, too, are developing. Initially, there were five cities: Bangkok, Khon Kaen, Chiang Mai, Pattaya, and Phuket, and the success of these cities as MICE centres is evident in the development of basic infrastructure, tourism, and personnel training. The MICE industry has continued to grow bigger in those cities, and now it’s time to expand elsewhere: Nakhon Ratchasima and Songkhla.
Why Nakhon Ratchasima and Songkhla?
To be a MICE city, there are eight metrics that need to be met: intra- and inter-province accessibility, local government support of the MICE business, accommodation, necessary facilities, a positive image, a welcoming environment, and little risk of event cancellation.
Nakhon Ratchasima and Songkhla meet all these standards, and have become the newest MICE cities in Thailand. These two cities have agreed to the four strategic plans of the MICE industry, which are 1) to support and develop marketing activities and to adjust and improve the city’s image to suit the MICE industry, 2) to come up with creative activities and adapt local heritage to the MICE business, 3) to promote participation of locals and train personnel to meet international MICE standards, and 4) to facilitate the industry with high-quality basic infrastructure.
Nakhon Ratchasima, a land of abundance and spectacle
Nakhon Ratchasima is known as the gateway to the Isan region. It is the biggest province in Thailand and abundant in natural resources. No wonder it is perfect as a MICE city.
Vichien Chantaranothai, Governor of Nakhon Ratchasima, said, “Nakhon Ratchasima has the potential to become a MICE city in every aspect. It is accessible with well-functioning transportation, has sufficient facilities, and is unique with its cultural heritage. This will open a possibility for various types of events.”
The charm of Nakhon Ratchasima is in its abundance of natural features. It is home to Khao Yai National Park, Sakaerat Biosphere Reserve, and Khorat Geopark. All of these destinations are sure to impress visitors.
Songkhla, the multi-cultural centre of commerce in the south
Songkhla is the gateway between Thailand and its southern neighbours. Nicknamed “the centre of commerce in the south”, Songkhla is a melting pot of different cultures and one of the most interesting cities for MICE business.
Jaruwat Kliengklao, Governor of Songkhla, stated, “Songkhla is well equipped with hotels and event facilities. We aim to push Songkhla to be a centre of MICE business that can hold regional, national, and international level meetings.”
Songkhla aims to be a multi-cultural MICE city and to help the border economy grow. It wants to become the centre of commerce, religion, international relationships, and education in the south.
26 March 2021, Bangkok: TCEB launches “MICE Winnovation” project to promote the utilisation of innovation and technology in organising MICE events. Four key project features are designed to match MICE entrepreneurs and tech entrepreneurs: platform showcasing products and services of tech entrepreneurs, business negotiation platform, funding support package and workshops aiming to enhance efficiency in new normal MICE operation with innovation and technology.
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