The Thailand MICE Venue Standards, or TMVS, is a certification that the Thailand Convention & Exhibition Bureau introduced in 2014 to accredit business venues that have met international standards. It is an initiative that was launched to boost global confidence in the country’s MICE sector, especially in the service and user segments, and for planners and visitors to be assured of a standardised system in Thailand.
The venues, which include convention halls, exhibition spaces, meeting venues and special venues, are audited by TCEB personnel. The criteria has been created TCEB with the help of 17 business associations and educational institutions that include Thailand Incentive and Convention Association (TICA), Thai Hotels Association, Association of Thai Travel Agents, Tourism Department Education Ministry and Mahidol University. This diverse cross-section ensures a complete examination of all aspects for the accreditation, as well as a balanced appropriation of the criterias.
The TMVS certification comprises of three main procedures: provision of knowledge, assessment, and finally certification. Convention spaces will be measured by categories such as physical specs, technological equipment and service management, while exhibition venues will be looked at for their sustainability management. Special event venues have a safety focus.
By receiving the certification, the venue enjoys a guideline and best practice to apply for any international event, and also a marketing tool to prospective clients.
Response has been incredible around the country, with attendee and applications growing year on year. Workshops are held throughout the country, such as in the main MICE cities of Bangkok, Phuket, Chiang Mai and more, to upcoming areas such as Songkhla, Rayong and Nakhon Ratchasima. Once certified, the venue or person enjoys a three year validity.
The person to gain the most, is of course, the planner and their delegates. They can now be assured of an end-to-end experience that is consistent, effective, and sustained. This model has shown great success in growing MICE business in Thailand, and TCEB will continue to provide education and standard to keep the country competitive and relevant.
Currently, the number of TMVS venues has reached 490 by the end of 2018.