Models of Domestic MICE
Great events are born of creativity and innovation. In Thailand, business events don’t just rely on the Kingdom’s diversity of venues and accommodations, outstanding value for money, and easy accessibility; these attributes get spiced up by Thailand’s distinctive culture, inspiring settings, and friendly, fun-loving people.
The results are imaginative functions that are both memorable and productive. They’re happening to such an extent that the Thai government has organized the “Thailand Creative Events Awards,” which aim to recognize those local organizers and suppliers who have helped implement outstanding and creative business events in Thailand.
There is also TCEB’s Domestic MICE project which attempts to raise the standards and value of the MICE industry; support the economy by connecting the government with the private sector in order to increase employment and profits in the industry; and educate the public on the positive attributes of creative business events and the importance of a sustainable MICE industry throughout Thailand.
The project uses an approach known as Creative MICE which concentrates on 4 key concepts:
Turn…the economy around creatively
Create…business opportunities creatively
Change…the way we operate creatively
Transform…the concept of MICE creatively
These ideas depend on 6 important themes that TCEB employs to drive creative business events in Thailand:
Through an array of exciting team-building challenges
Instilling pride in Thailand’s distinctiveness
An inside look at the operations of Thai businesses in your industry
Business events that foster environmental consciousness
Inspiring activities with local people at the community level
Exquisite special events designed exclusively for your organization
Examples of some of the innovative ways that Creative MICE is supporting the economy include an event inside the Indoor Athletics Stadium in Chonburi on Thailand’s eastern seaboard; an East-meets-West function inside art & cultural capital Chiang Mai’s Playhouse Theater Complex; and a conference onboard the Royal Navy’s state-of-the-art Angsana cruiser.
Overall, the goal is to benefit not only primary stakeholders like venues, organizers, and hotels, but also entertainment providers, tour operators, restaurants, and transportation & communications providers; and of course, you.