In remembrance of His Majesty King Bhumibol Adulyadej.
With deepest sorrow and respect.

- Thailand Convention and Exhibition Bureau -
Your Global Business Events Connection

Models of Domestic MICE

Great events are born of creativity and innovation. In Thailand, business events don’t just rely on the Kingdom’s diversity of venues and accommodations, outstanding value for money, and easy accessibility; these attributes get spiced up by Thailand’s distinctive culture, inspiring settings, and friendly, fun-loving people.

The results are imaginative functions that are both memorable and productive. They’re happening to such an extent that the Thai government has organized the “Thailand Creative Events Awards,” which aim to recognize those local organizers and suppliers who have helped implement outstanding and creative business events in Thailand.

There is also TCEB’s Domestic MICE project which attempts to raise the standards and value of the MICE industry; support the economy by connecting the government with the private sector in order to increase employment and profits in the industry; and educate the public on the positive attributes of creative business events and the importance of a sustainable MICE industry throughout Thailand.

The project uses an approach known as Creative MICE which concentrates on 4 key concepts:

Turn…the economy around creatively

Create…business opportunities creatively

Change…the way we operate creatively

Transform…the concept of MICE creatively

These ideas depend on 6 important themes that TCEB employs to drive creative business events in Thailand:


Thailand advanture activiture

Through an array of exciting team-building challenges

History & Culture

Thailand Culture activity

Instilling pride in Thailand’s distinctiveness

Authentic Experiences

Authentic Experiences in Thailand

An inside look at the operations of Thai businesses in your industry

Green Awareness

Green Awareness activity

Business events that foster environmental consciousness

Corporate Social Responsibility

Corporate Social Responsibility

Inspiring activities with local people at the community level


Luxury themed meeting

Exquisite special events designed exclusively for your organization


Examples of some of the innovative ways that Creative MICE is supporting the economy include an event inside the Indoor Athletics Stadium in Chonburi on Thailand’s eastern seaboard; an East-meets-West function inside art & cultural capital Chiang Mai’s Playhouse Theater Complex; and a conference onboard the Royal Navy’s state-of-the-art Angsana cruiser.

Overall, the goal is to benefit not only primary stakeholders like venues, organizers, and hotels, but also entertainment providers, tour operators, restaurants, and transportation & communications providers; and of course, you.

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